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BETHEL <br /> LWPvTRSITY <br /> Kathleen I Nelson <br /> Senior Vice President for Finance <br /> and Administration <br /> 3900 Bethel Drive <br /> St.Paul,Minnesota <br /> 55112-6999 <br /> October 4, 2011 651.638.6126 <br /> www.bethel.edu <br /> Meagan Beekman <br /> City Planner,Recycling Coordinator <br /> City of Arden Hills <br /> 1245 West Highway 96 <br /> Arden Hills,MN 55112 <br /> Dear Meagan, <br /> Thanks again for coordinating our visit to the Arden Hills City Council to discuss our - <br /> campus master planning process. Ultimately,this process will result in a graphic <br /> illustration of Bethel University that encompasses our strategic goals and facilitates <br /> providing the student experience that we believe is unique to Bethel. <br /> We formally began the process with colleagues from Performa Higher Education(PHE) <br /> at the end of the summer. PHE is a consulting firm that works exclusively with small, <br /> private colleges and universities around the country. They have developed campus <br /> master plans for 14 institutions just in the past two years. Their team also includes <br /> experts in branding and marketing, enrollment,strategic planning, and student success, <br /> along with a full architectural staff. <br /> The PHE process starts with gaining an understanding of the institution, including its <br /> neighbors,local codes, and related requirements. They then work collaboratively to <br /> clarify our goals and our vision for the future,to measure the impact of those goals on <br /> space and land use, and to develop alternative scenarios for the final campus master plan. <br /> Your participation in one of the first workshops was highly valued and we look forward <br /> to meeting with you again as we develop some alternatives for the campus. We <br /> anticipate that we will arrive at a preferred scenario by the end of November and will test <br /> and refine that scenario in December and January in preparation for a presentation to our <br /> Board of Trustees at their meeting on February 8-9,2012, <br /> We look forward to meeting with you and the council to review with them the process <br /> and some of the critical issues we have already identified in the process. We are early in <br /> the process and are seeking input from all of you as we move toward our vision. Thank <br /> you again for the opportunity to share our exciting view of the future. <br /> Sincerely yours, <br /> Kathleen J.Nelson <br />