2A, CTV North Suburbs Update - Laserfiche WebLink

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II. SUMMARY OF MAJOR FINDINGS The primary findings from the 155 responses to a questionnaire by focus group participants or on-line survey respondents are as follows. See Section III of this Executive Summary for recommendations resulting from these findings. • Over half of these respondents subscribe to the Comcast cable TV service, and of this group, 45% pay extra to receive HD channels, 41% subscribe to Comcast's internet and telephone service, and 32.1% subscribe to Comcast's internet service (but not telephone service). • When Comcast subscribers were asked to indicate which one source they used most often to find information about programming on their cable TV channels, the most frequently indicated source was Comcast's on-screen program guide, which was indicated more than three times as often as the next most popular source. • A majority of the respondents to the questionnaire answered either "Very Good" or "Good" when asked to indicate their level of satisfaction with the quality of the picture and sound from Comcast and the reliability of the Comcast cable TV service. However, few of these Comcast subscribers answered positively when asked about the fairness of the rates for basic and premium cable TV services. • When the Comcast subscriber-respondents were asked to indicate their "overall" level of satisfaction with Comcast, over half of them indicated that they were "Very Satisfied"or "Somewhat Satisfied". • Survey respondents who do not subscribe to the Comcast cable TV service most frequently indicated that they didn't subscribe because "Cable TV service is too expensive", "1 receive enough programming on over-the-air broadcast stations" or "I'm not interested— 1 don't watch TV enough to make it worthwhile". • Three-fourths of all Comcast subscriber-respondents indicated that they had watched a CTV North Suburbs ("CTV") channel. Of these respondents, very high percentages said they agreed or strongly agreed that CTV provides a valuable public service, provides programming that deals with local issues, and provides programming that publicizes local services. • About 80% of all survey respondents know that community organizations can have programs about the services and activities appear on a CTV channel and that they can learn how to make programs to show on a CTV channel . iii