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lt <br /> ,- REN�HILLS <br /> MEMORANDUM <br /> DATE: August 20, 2012 <br /> TO: Honorable Mayor and Councilmembers <br /> Patrick Klaers, City Administrator <br /> FROM: Jill Hutmacher, Community Development Director _JW <br /> SUBJECT: Website Design <br /> Background <br /> On October 10, 2011, the City Council appointed a website ad hoc committee to work on a new <br /> City website. On February 27, 2012, the City Council approved a contract with CivicPlus for the <br /> design, hosting, and support for a new City website. The project timeline requires the City to <br /> approve the final website design no later than September 7, 2012. <br /> Design Process <br /> On May 29, 2012, staff and the ad hoc committee updated the City Council on the process to- <br /> date. At that time, the ad hoc committee described the global navigation(the bar underneath the <br /> City logo), the left-hand links, and the right-hand graphic buttons that had been chosen for the <br /> website framework. <br /> In order to provide design direction, the ad hoc committee provided CivicPlus with design <br /> guidelines that reflected the committee's review of many municipal websites. <br /> • Photos should occupy no more than 30% of the home page to leave adequate room for <br /> text and announcements. <br /> • The home page should not require scrolling. Scrolling is discouraged on interior pages. <br /> • Photos and graphics should emphasize branding themes of family life, natural areas, and <br /> an educated community. <br /> • Colors should be primarily dark green and beige, with possibly a warm accent color that <br /> would work well with seasonal photos. <br /> City of Arden Hills <br /> City Council Work Session August 20, 2012 <br /> Page 1 of 3 <br />