2D, Concept Review - Brewery Taproom Discussion

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The Mission —To help fuel the Craft Beverage movement so that beer and bourbon can truly be appreciated again as a flavorful drink not just a mind-numbing anesthetic. To stop guzzling and start enjoying and understanding the true qualities of beer and bourbon. The company will market to the highest-end beer and bourbon drinker. The company will create an environment of mutual respect continually through honesty and integrity in all of our relationships with our workers, customers, partners, suppliers, and the public. The company mantra will be: "A Stranger is a Friend that we haven't shared a beer with yet." The Location —We are finalizing a lease with Roberts Development Co for 1168 Red Fox Road. This location is great for being noticed and will provide "drive-by" marketing in that all cars passing on nearby Lexington Ave and Interstate 694 will have easy access to the building. Since retail and tours is the goal, this location is perfect for access and exposure. It will create another"draw" to the surrounding businesses and be complimentary and mutually supportive. 3. The Plan Bent Brewstillery will start with a very small operation. The staff will consist of the owner, a bookkeeper/accountant, and an assistant brewer. The Brewstillery will be equal parts production and retail. The reason for the space and location is retail. Retail can only include products produced on the premises. The large retail space and tap room will serve the following purposes: 1. Sell beer growlers (64-oz bottles) and bombers (22-oz bottles) for off-premise consumption as allowed by Minnesota law, 2. Sell pints for on-premise consumption in accordance with the Minnesota Pint Law, 3. Sell spirits for on-premise consumption (when legal) in accordance with Minnesota Law, 4. Sell company swag, 5. Provide free beer (and bourbon when legal) samples, 6. Start and end point for Brewstillery tours, 7. Serve as a gathering spot to discuss beer, bourbon, and other poignant topics of the day This retail space will flow directly into the production area of the brewery and distillery. This will bring all visitors into the production side of the company giving them a sense of insertion into the process. The overriding idea and concept is to create a "destination" not a production facility. A destination that is more than just a location but an experience to be shared (and repeated). With continued success of both product lines and their successful combination into the Brewstillery, will come further growth and expansion of the company. More space will be secured and more employees will be hired.