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• The video tour usually includes approximately six one-minute individual videos with topics including a welcome, quality of life, education, housing and relocation, parks and recreation, and economic development(or business and industry). Cities can choose what is featured in each video, for example the City can highlight specific parks, City facilities, or businesses. • CGI provides a videographer, draft script, professional voiceover, background music, and all aspects of video production and editing. The City may edit the draft script and video and must provide final approval. Of the cities contacted, staff commented that the script provided by CGI tends to be rather generic. If the city wants the videos to be unique to the community, significant staff time must be devoted to editing. • The duration of the contract with CGI is three years. After the contract period, CGI will update the video tour at no cost to the City and enter into another three-year contract term. • Generally cities have been pleased with the results and reported positive working relationships with CGI. Examples of the on-line video tours created by CGI Communications can be found on the home pages of the following cities: Brooklyn Park- http://www.brooklynpark.org Coon Rapids - http://www.ci.coon-rapids.mn.us/ Hastings -http://www.ci.hastings.mn.us/ Concerns Through discussions with staff in other cities and a review of CGI's sample contract, staff has identified the following concerns: • CGI's sample contract requires a home page link no smaller than 149 by 181 pixels, which is likely too large for the City's new website design. CGI has indicated that it can be flexible with the size and design of the home page link. • Depending on project timing and how it coincides with the website development schedule, it may be difficult to designate significant staff time to editing the script and video to ensure that the script is unique to Arden Hills and that stock video footage is not being used. Assistance from the Communications Committee may be necessary in the event that the CGI project overlaps with final website development. • The City may specify which features should be highlighted in the videos. For example, the City should specify which residential streets, businesses, parks, views, etc should be filmed. Without such specificity, CGI may fill in with stock video. If the Council chooses to move forward with the CGI project, staff would appreciate Council input on what specifically should be featured. City of Arden Hills City Council Work Session Meeting May 21, 2012 Page 2 of 3