2A, Celebrating Arden Hills City Festival Follow-Up

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It ,-A EN HILLS MEMORANDUM DATE: November 26, 2012 TO: Honorable Mayor and City Council Patrick Klaers, City Administrator FROM: Michelle Olson, Parks and Recreation Manager SUBJECT: Celebrating Arden Hills City Festival Follow Up Background At the October 15, 2012 City Council Work Session, staff presented a recap of the 2012 Celebrating Arden Hills Event with a budget summary. At that time, staff asked for direction for the 2013 event. The City Council consensus at that meeting was for staff to research other event options to assist in deciding the future of the annual fall festival. Based on those discussions, below are options for Council to consider. Inflatable Movie in the park: Offering a large screen movie at a City park has the following costs: • Licensing: Licenses run anywhere from $400-$600 PER EVENT, depending on the particular movie and estimated attendance. For public performances that are outdoors, it is required to carry a single event license for the particular movie showing. This license gives the right to show the movie to the public and to advertise the title. Facility license fees are only available for indoor movies. • Movie Equipment: The City could choose to purchase movie equipment or rent per performance. Depending on the size of the screen and quality of the equipment, purchase prices range from $8,000-$12,000. The equipment would need to be stored. The drawback to owning the equipment would be that it would take multiple years to make up the cost difference of owning the equipment versus rental and by that time, the equipment would likely need to be upgraded. Renting the equipment can be done through multiple vendors. Staff researched options and found that Mosquito Productions was the most reasonable. They provide set up, sound, monitoring of the movie and take down. This would allow the City to manage the movie event with minimal staff. Shoreview utilizes this company with success. The movie equipment for an audience of up to 350 (12' x 7' screen size) would be $595.00. The movie equipment for an audience of up to 1,000 (15' x 26' screen size) would be $1,295. Staff called and talked with a few cities to see who offers movies