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SHARE OF JOBS BY INDUSTRY* ;If the country,in Du- in,the greatest potential for future competi- 1994 luth,most of the growth liccness were four industry sectors:printing and in jobs has been in the publishing:computers and software:medical service sector." says devices:and machinery and metalworking.(The Services Toni Cotruvo,the city's federal Census of Manufacturers notes that the . . ... ._ .____.. _... ...: ._..___ business developer.For slate's leading industry groups,which account future development, for 44 percent of 1992 employment,were indus- Trade Duluth looks h)avia- trial machinery and equipment,printing and lion,he says.Ivlin ieso- publishing,fabricated metal products•and elec- ManufacturinA ... ta's longest runway pro- tronic and other electrical equipment.)The - -- notes Duluth an advan- Twin Cities is the fifth-largest printing and pub- Government Cage:he also expects lishing center in the nation,and the sector is the Northwest Airlines among the strongest local industries rated by Finance,Insurance maintenance base to national market share:more than N)percent of and real estate - continue expansion. its$5 billion in sales is earned outside the met- ' - - And some aviation jobs ropolitan area.Minnesota has 1,700 printing Transportation _ will be in manufactur- and publishing establishments,employs 53,(NNI and utilities Region _.... .,.. mg al Cirrus Ucslgn,an m the industry.and pays them$1.3 billion.lJun- aircraft designer that s'ersily of Minnesota economist Wilbur Maki Construction _ has been building pro- projects the industry will add 14.(XX)jobs by the 0 5 10 15 20 25 30 totypes.This fall.Cirrus year 2(NN). Percent of total employment will start building its Although.since their glory days,Minnesota's E,cwa�na nv,eaMmM manufacturing facility mainframe computer manufacturers have same:eureaud LaCw Sl..'Ic of Minnesota Dear of ECm Sxw-ry and aims to start pro- downsized and laid off thousands,the report duction in spring 1997. says that many former employees have become software developers.From 1987 to 1993,the er Jay Novak.learned from the farm crisis of Manufacturing facts softss'arc industry in Minnesota grew more than the 1980s that a more diverse economy is a In 1992,Minnesota passed its pre-recession 73 percent:it now emplovs more than 20,000 stronger economy:"People in small-town Min- peak of 400.(")manufacturing employees:in people at$769 million in wages and earns more nesota"—like those in Fergus Falls—"became May 1996,the stale had 424,800 employed in than$850 million in annual revenues.Although better recruiters of business." manufacturing,according to U.S.Bureau of La- software is categorized as a service industry,not In southern Minnesota,Marshall has in- bor Statistics,compared with slightly more than as manufacturing,electronic publishing and creased manufacturing jobs based on its agricul- 400100 in retail trade and more than 700,(M01)in multimedia products are challenging that defini- tural resource.Three manufacturers—specialty services.(Minnesoua also tracks the state's more lion.IV[Publishing now sells more of the CD- foods producer Schwan's Sales Enterprises, than 2 million jobs through its Department of ROM version of the Muvo Medical Book than Inc..Minnesota Corn Processing,and poultry Economic Security.) Mayo sells lot]the hardcover book."write the • processor Iicartland Food Company—have ex- An innovative spirit,strung research capabili- T Win Cities Industry Cluster"analysts. paneled during the last two years,says Cal liar- ties,sound transportation and teleconimunica- While Minnesota's medical-device industry nett.Marshall city assessor and secretary of the Lions infrastructures,and a traditionally steady employs tens of thousands of workers•benefits local economic development board.Barnett employee work ethic are among the contribu- from the tradition of entrepreneurship and in- shows pride in the area's progress,but notes tors to the solid state of Minnesota's manufac- notation among Minnesota physicians,and is that potential future price increases for the raw luring.according to the"Tw"in Cities Industry cultivated by the venture capitalists who spe- materials could hurt the area's major manufac- Cluster Study."published in 1995 by the Uni- cialize in medical companies,the study paints a turers and perhaps cause cutbacks in produc- versity of Minnesota and the Metropolitan picture of it somewhat clouded future.To mini- tiun and thus employment. Council.In addition,a diverse economy makes maze costs.firms open plants in such other areas -We're constantly trying to develop diversity the slate more resilient in terms of manufacturing."Barnett says with in the face of change: frustration in his voice."It's something you it corporations act During the farm crisis, have to work at." as s incubators and In the Mankato area,the Valley Industrial venders for small ones: Corporation has joined with business and goy- and the demands of in greater Minnesota learned ernments to foster growth.The result from 1991 ternational corpora- te 1996 was 571 commercial and industrial jobs lions such as 3M drive created and it$10 million increase in the local suppliers It)the highest that a diverse economy is payroll. levels of quality. Manufacturing jobs in Duluth,on the other Chosen by the hand,have not notably increased."Like the rest study's authors as hav- a strong economy■ TWIN CITIES BUSINESS MONTHLY OCTOBER 1996 43 •