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The stone base material does not extend one-half way up the sides of the proposed monument signs. Incorporating the base material along the sides of the E Street Shoppes sign would make it difficult to replace the individual tenant panels on the sign. Althoughthis design constraint does not exist for the E Street Flats sign, the applicant is looking to maintain aesthetic consistency between the two signs and has not include the base material on the sides of this sign. Wall Signage Sign District 4 1201 County Sign Type County Rd E Road E Frontage PUD Amendment (Permitted) (Proposed) WALL Max Total Area (Includes E Street 200 SF 325.5 SF Flats building and 3 retail tenants) Max Height None - Lighting (a) E/I/B Backlit (a) E = external, I = internal, B = backlit Properties in Sign District 4 are permitted a total of 50 square feet of wall signage. In multi- tenant buildings or sites, the permitted sign area may be installed by each individual business establishment that has some exclusive use of the primary level of the building. The Sign Code does not directly address the use of wall signage by property owners of multi-tenant buildings for the purpose of branding the property. The applicant is proposing 87.5 square feet of wall signage for the largest retail bay, which exceeds the requirements by 27.5 square feet. This request is justified given that the tenant will occupy 114 feet of frontage. While there are no guidelines on permitted wall signage for property owners, the proposed E Street Shoppes sign, measuring 34 square feet, is less than what an individual business establishment would be allowed and is deemed reasonable in this case. All other proposed wall signage for the E Street Shoppes building meets the Sign Code requirements. The applicant is requesting an additional 54 square feet of wall signage for the E Street Flats building. A total of 104 square feet of wall signage is proposed. This request for flexibility is reasonable because the size of the building and the large building setbacks from the public streets make signage difficult to see. The building is setback approximately 360 feet from Lexington Avenue and 70 feet from County Road E. The proposed wall signs would cover approximately 2.3% of the east building façade and 0.5% of the south building façade. City of Arden Hills Planning Commission Meeting for June 5, 2013 Page 4 of 8