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ATTACHMENTA <br />c.Whatpracticalbenefitsdoessocialmediaoffertolocalgovernment?Howcancities <br />controltheirmessagethroughsocialmedia?Howcanlegalorpoliticalconcernswith <br />socialmediabeaddressed? <br />d.Deliverable:DraftSocialMediaPolicyreadyforpresentationtoexecutivestaffandthe <br />CityCouncil <br />e.SustainabilityImpact:Moredemographicallydiverseandaccessiblecommunity <br />engagement <br />f.Nooutsidestakeholdershaveyetbeenidentified. <br />9.SocialMediaImplementationPlan <br />a.ProjectLead:CityClerk <br />b.AssumingCityapprovalofthesocialmediapolicydescribedabove,theCityneedsto <br />implementsocialmediainamannerthatdoesnotoverburdenexistingstaffresources, <br />reachestargetedaudiences,andutilizesthemosteffectivesocialmediachannels.The <br />implementationplanwillspecificallyaddresshowandwhensocialmediashouldbe <br />usedtocommunicateinformationontheTCAAPproject. <br />c.HowcantheCityusesocialmediatoreachtargetpopulations?Whichsocialmedia <br />toolswillbethemosteffectivefortheCityandwhy?HowcantheCityusesocialmedia <br />tomaximizeitsbenefitsandminimizeresourcesnecessarytomanageinformation? <br />d.Deliverable:SocialMediaImplementationPlan <br />e.SustainabilityImpact:Moredemographicallydiverseandaccessiblecommunity <br />engagement <br />f.Nooutsidestakeholdershaveyetbeenidentified. <br />10.AnalysisofCommercial/IndustrialProperty‘TaxRevenuesvsCostofService <br />a.ProjectLead:CommunityDevelopmentDirector <br />b.AbroadmixofcommercialandindustrialpropertyisanticipatedfortheTCAAPsite.Tax <br />revenuesgeneratedfromthecommercialpropertiesgeneralarehigherthanresidential <br />properties.TheCityisinterestedinunderstandingwhatthetaxcapacitymightbe <br />comparedwithcostofprovidingservices. <br />c.Whatpublicservicesaredemandedbycommercialandindustrialproperty?Isthe <br />demandforserviceimpactedbytheamountofcommercialpropertyinagivenarea? <br />Howdoesthetaxcapacityofvacantcommercialpropertycomparetothatofresidential <br />properties?Howdoesdemandforservicescomparetoprojectedpropertytaxrevenue <br />forcommercialandindustrialproperty? <br />d.Deliverable:Analysisofpublicservicesbycategoryofcommercialproperty;Comparison <br />ofservicedemandstorevenueprojections;Finalreportincludingexecutivesummary <br />e.SustainabilityImpact:FiscalsustainabilityofCityprogramsandservices <br />f.RamseyCountyandtheJointDevelopmentAgencyarestakeholdersinthisproject. <br />ResilientCommunitiesProject‘ProposedProjectList‘ArdenHills‘2/15/2013Page 4 of 8 <br />