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MEMORANDUM 3.A DATE: May 8, 2013 PC Agenda Item TO: Planning Commission FROM: Matthew Bachler, Community Development Intern SUBJECT:Planning Case #13-005No public hearing required – Applicant: Stuart Co Property Location: 1195 County Road E Request: Site Plan Review – Sign Standard Adjustment Requested Action The applicant has requested a site plan review for a sign standard adjustment that would allow for a deviation from the Sign Code for the permit length and sign area of temporary wall signage at 1195 County Road E. Background 1.Overview of Request: The property at 1195 County Road E is owned by TAT properties, represented in this case by Stuart Co. The property is located in the B-2 General Business District on the north side of County Road E directly west of Lexington Avenue. The applicant is proposing to install two vinyl banners each measuring 216 square feet on the exterior walls of the property. On December 21, 2012, the City Council approved a Planned Unit Development (PUD) to remodel the existing structure at 1195 County Road E and construct 74 residential unit apartments on the site in Planning Case 12-019. The applicants have concerns about visibility of their advertising signs. The proposed reuse converts the building from a former hotel into residential apartment units, which is a substantial change in land use and may not be known by the average person driving by the building. Further, given the size of the building and the large building setback from Lexington Avenue, advertising signs are not easy to see. The building is setback approximately 360 feet from Lexington Avenue and 70 feet from County Road E. The proposed signs include images and text that would better identify the new use of the property as a residential apartment building and would provide directions on how to obtain information about the project. The applicant has provided images of the two signs (Attachment A).