Laserfiche WebLink
the sign face or its components. This also includes, but is not limited to, any rotating, revolving, <br />moving, flashing, blinking, projecting, or animated display and any display that incorporate <br />method or technology that allows the sign face to present a series of images or displays. <br /> <br />The proposed Shell gas station sign qualifies as dynamic display because the numbers in the <br />LED price sign would change electronically and would not be physically removed and replaced. <br /> <br />The purpose of regulating dynamic display signs is to mitigate the negative impacts and public <br />safety concerns associated with this type of sign. These include driver distraction and visual <br />clutter. While the proposed price sign may qualify as dynamic display, the digital display <br />component of the sign would change infrequently and be unobtrusive, and the sign would not <br />include any images or moving, flashing, or animated displays. <br /> <br /> <br />Discussion <br /> <br /> <br />1.Should the Sign Code be updated to exempt certain types of dynamic display signs, such <br />as price signs, time and temperature signs, and public information signs, which change <br />infrequently, are unobtrusive, and do not include images or explicit advertising? <br /> <br /> <br />2.If no changes to the Sign Code are needed, should the applicant be encouraged to apply <br />for a site plan review for formal consideration of the proposal by the Council? <br /> <br /> <br />Attachment <br /> <br /> <br />A.Shell Gas Station Sign Permit Application, #2013-00564 <br />22 <br />Page of <br /> <br />