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As was the case before the new legislation took effect, economic considerations alone cannot constitute a practical difficulty. Furthermore, the new law clarifies that conditions may be imposed on granting of variances if those conditions are directly related to and bear a rough proportionality to the impact created by the variance. Discussion Digital price readers are becoming the industry standard for displaying the cost of petroleum products. Signs, such asthe one being proposed, will allow the property owner the ability to use the latest technological advancements to their advantage to market theirproductsin an effective and cost efficient way. Theyefficiencyallow the service station attendant more time to assist customers inside the store. No longer would the attendant need to leave the station unattended to change the sign to a different price. The ease of a digital system allows the attendant to change the price via remote from inside the station without having to bare the weather conditions to change the price manually. Safety of the station attendant and the security of the store are twoof the greatest concerns of the owner. The proposed sign shouldnot interfere with traffic along Highway51 or County Road E. Customers should find a digital sign much clearer and easier to read,which inturn will allow drivers to concentrate on safe driving. The sign has the technology in place to increase or decrease the brightness settings for daylightandevening hours.The sign as proposed cannot display other messages such as time & temperature, advertisements, and other similar messages. Planning Commission The Planning Commission reviewed the variance proposal at their September 4, 2013, regular meetingand unanimously recommended approval Planning Case 13-012. Findings of Fact The Planning Commission offers the following findings of fact: General Findings 1.The property is located in the B-2 Zoning District and within Sign District 4. 2.The existing service station on the property operates under the conditions of a special use permit/conditional use permitand conforms to the uses in the B-2 Zoning District. 3.The existingpole sign on the property is considered alegal non-conformingsigndue to its type, sign copy area, and height. 4.The proposed change in signage to the existing pole sign would still render the sign to be a legal non-conforming sign. City of Arden Hills City Council Meeting for September 9, 2013 P:\Planning\Planning Cases\2013\PC 13-012 -Brausen_Shell Signage Variance Page 3of 6