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approximatelytwenty-one (21) feet by six (6) feet, an area of one hundred and twenty-six (126) square feet. The proposedsign would bepositioned on the northeast side of the building,being primarily visiblebytraffic traveling north on Lexington Avenue. The proposed non-illuminated wall sign would be designed with reverse channel letters constructed with aluminumand painted dark bronze. Fourteen (14) individual letters,each being two (2) feet in height,forming the name “Gradient Center” would be installed and individually fastened to the exterior of the building. In addition to the letteringstated above, asign measuring six (6) feet wide by six (6) feet in height would createGradient’s logoandwould be installed adjacent to the text for “GradientCenter”. Plan Evaluation 1.Site Plan Review –Section 1260: Sign Standard Adjustment Section 1260.01 of the Sign Code permits adjustments to sign height, number, type, lighting, area, and/or location through the site plan review process if criteria number 1 or2 is met and the required criteria number 3 is met.In this case, criteria 1 and3 are most applicable. The criteria are as follows: 1.There are site conditions which require a sign adjustment to allow the sign to be reasonably visible from a street immediately adjacent to the site; or, 2.The sign adjustment will allow a sign of exceptional design or a style that will enhance the area or that is more consistent with the architecture and design of the site; and 3.The sign adjustment will not result in a sign that is inconsistent with the purpose of the zoning district in which the property is located or the current land use. Site conditions onthe property justify a sign adjustment to allow the proposedsign to be reasonably visible from the roadways adjacent to the site. The building is approximately 210 feet from Lexington Avenue and approximately 185 feet from CountyRoad F.The proposed sign would be located on the northeast corner of the building making it primarily visible from northbound traffic alongLexington Avenue.Given the distance the buildingis from its respective right-of-ways,the proposed sign adjustment is practicableso that the building and its use is visible from the adjacent roadways. The proposed design and materials used to construct the sign are of exceptional quality and are comparableto other signs that been approved through the Sign Standard Adjustmentprocess. City of Arden Hills City Council Meeting for November 25, 2013 P:\Planning\Planning Cases\2013\PC 13-018 -Gradient Financial -Signage Site Plan Review\Memos_Reports_13-018 25 Page of