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budget, legal and other real world considerations, it was appropriate for Group <br />W to conduct the survey as it did. <br />2. Talmey-Drake implies that the Group W survey report did not include what it <br />believes is sufficient methodological detail, and states that this negates “the <br />trustworthiness of the survey and the professionalism of the expert who is <br />presenting the results of the survey.” This criticism is not supported by standard <br />industry practice. <br />3. Talmey-Drake added in respondents who were not asked a particular question <br />to minimize survey results that show support for community access services and <br />programming. It is inappropriate and misleading to calculate a result that <br />includes people who were not asked a question and call it the “total sample <br />response.” <br />4. One example of the double standards employed by Talmey-Drake: A Group W <br />survey finding that 72.5% of respondents said it was “Very Important” or <br />“Important” to have local cable programming is belittled by Talmey-Drake as “not <br />particularly high.” But it states that its survey finding that 69% of customers say <br />they are very or somewhat satisfied with cable service shows that customer <br />satisfaction is “solid.” <br />5. Talmey-Drake’s critique contains several statements that involve unfounded <br />assumptions, including: <br />a. Talmey-Drake states that if CTV programs were rated using the same <br />methods as commercial channels, “their ratings would barely be <br />infinitesimal.” It is impossible to know what the ratings of the CTV programs <br />would be under that scenario, since national ratings firms like The Nielsen <br />Company have never included community access channels in their ratings. <br />b. Talmey-Drake states that if a respondent says he is very interested in <br />watching local sports, “he may well be imagining a production level on par <br />with NFL games, but when he actually sees a televised local game it is <br />anything but NFL quality play or production and he loses interest." Talmey- <br />Drake simply assumes that CTV’s award-winning local sports productions <br />are poorly produced, an inappropriate assumption that is easily refuted. <br />6. Talmey-Drake says the Group W survey is “flawed” because, unlike Talmey- <br />Drake’s survey, quotas were not enforced to select respondents based upon <br />their gender, level of cable service, and geographic location. One could ask, why <br />not also enforce requirements for age, income and ethnic distribution? At what <br />point of “enforcing” requirements does a random sample cease to be random? <br />7. Rather than asking about the importance of the CTV channels directly (as the <br />Group W survey did), Talmey-Drake simply assumes that weekly viewing <br />amounts are a valid “indication of the importance of community access <br />channels.” Weekly viewing amounts have no substantiated relationship to the <br />perceived “importance” of community access channels. These reported weekly <br />viewing amounts could be related (for example) to the fact that unlike the other <br />7 <br />