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03-16-15-WS
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03-16-15-WS
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Frattallone’s Ace Hardware and Garden has been a fixture in Arden Plaza since 1975, we moved into our <br />current location in 1995 in a space that had been vacant almost three years. Throughout the 39 plus <br />years we have been in Arden Hills we have continually upgraded our assortments and our business plan <br />to match the market place. In 1995 we opened our fifth garden center in the space adjacent to our <br />store, in a spot that was barely used. <br />Since 1995 we have grown both our inside sales and our garden center sales at our Arden Hills site. This <br />growth has been fueled by the addition of the garden center, which has clearly made us a destination in <br />our community. Roughly 30% of our business is done in the garden center, between live goods, outdoor <br />décor, and bagged goods we are supplying what our neighbors want. <br />Throughout the last 19 years we have tried to make the shopping experience both complete and more <br />enjoyable for our customers. Making it easier to shop, both inside and in the garden center area have <br />been our goal in our business. Because of this we have striven to make it as easy as possible for us to <br />deliver the “helpful” promise. This has had us find the best solutions for our customers. <br />Each season we sell approximately 23,000 units of bag goods. Mulches, potting soils, top soils, while not <br />high dollar items are in great demand in our community. We have tried to run less truck traffic though <br />our site, bringing in more product on each shipment. Even with that said 23,000 bags easily is between <br />250 and 400 pallets of product, which primarily sells April to July. We try to stage product to arrive by <br />need, but manipulating trucks from Montana, Ohio, Florida, and elsewhere poses challenges. We have <br />used the south side of our building to “store” this bagged good product. This has kept it mostly out of <br />anyone’s site line, and made it so we can serve our customers in a timely manner. We have also created <br />a system to keep bagged good product adjacent to the parking area with no physical barriers to loading <br />for customers. <br />Spring really is our busiest time, both inside the store and in the garden center, the month of May <br />accounts for 20% of our annual business. Last year we had 17,500 customer in our store just that <br />month. Many of these people bought some of the 70,000 plants that we sold in that month. We <br />attempt to keep our product as fresh as possible, and receive as many realistically sized orders as <br />possible. This product fills the inside of the fenced area and presents a neat, clean, garden center <br />experience for our customers. <br />We have striven throughout the years to enhance the customer experience at Frattallone’s Ace <br />Hardware and Garden. Now with buying our site, remodeling the inside, making the garden center <br />permanent, and moving our offices offsite we believe that we are moving the next step for us and our <br />customers. I think that with all the improvements coming after we purchase this building everyone will <br />be even happier having Frattallone’s Hardware and Garden in Arden Hills. <br /> <br />Tom Frattallone
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