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Demographic trends <br />Zimmerman Volk Associates bases market research <br />according to the behavior characteristics of <br />demographic sets or cohorts <br />59.5% of households are 1-2 people <br />the two largest generations are 1-2 person HH <br />22.5% married couples w/children <br />Other households w/children 12% <br />8-12% of home purchasers are single men <br />16-24% of home purchasers are single women <br />30-32% of home purchasers are couples <br />62% of all US dwellings are single family <br />detached