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x k KY LE B. ]LASSEN http:lLwww.linkedin.com/inLkylelassen 1400 Skiles Lane•Arden Hills,MN 55112 •Phone: 651.356.5245 •Email: kblassen@gmail.com Work Experience MagnetStreet.com Blaine,MN July 2005-Present Marketing Analyst(ecommerce) May 2011—Present Presented a business case for adding product ratings and reviews to the website Created and executed email strategy that helped MagnetStreet.com gather 10,000+product reviews Developed strategies to include product ratings in paid search ads increasing click through rate by over 15% Researched and presented on the purchase path of key consumer market;used analysis to drive deployment of micro- conversion strategies Developed marketing strategies around micro-conversions;saved work campaign resulted in a l0k weekly revenue lift Grew MagnetStreet's email marketing's effort to 4.5M emails with$1.4M attributed ecommerce revenue Recommended new order process automation and efficiencies;which lead to 150%throughput gains Managed Oracle/RightNow implementation to support key customer service functionality Sr. Business Analyst February 2008—May 2011 Documented business requirements and implemented ExactTarget to automate and standardize email marketing activities Developed a subscriber based email marketing program,grew the wedding subscriber list to 70,000+subscribers Worked with marketing to define segments of subscribers and create personalized content for email messages Drove results managing MagnetStreet's email marketing efforts with revenue of$500K+in first 12 months Managed cross functional email marketing group to cast vision and maximize email marketing efforts Implemented SLI's learning search functionality for MagnetStreet.com ultimately resulting in higher conversion rates(almost double the website average)and average order values Responsible for the ongoing analysis and improvement of our websites search functionality Introduced the idea of using a recommendation engine to drive personalized product recommendations on website Led web team implementing personalized product recommendations for MagnetStreet's website and email marketing Liaison with a consulting group in a strategic effort to consolidate MagnetStreet's brands NetSuite(CRM&ERP)Administrator April 2007—February 2008 Led the roll out of additional NetSuite functionality(HR,Payroll) Contracted third party vendors to create and bring the payroll process in-house for 160+employees Gained familiarity with NetSuite including system administration and customization features Created custom reports using NetSuite's internal reporting tools Worked with database administrator to manage list data including advanced data updates via web services and XML Acted as the point person with NetSuite providing support for process owners and individual users Assessed new modules/features for implementation Utilized NetSuite's advanced marketing technology to create triggers for up-sell email campaigns Business Analyst September 2005—April 2007 Led the company wide integrations of NetSuite(ERP,CRM) Authored standard operating procedures for sales,marketing,payroll,and customer service Initiated NetSuite training sessions for individual user groups increasing user adoption and proficiency Supervised and trained five employees in customer service and telemarketing Worked with management to analyze costs of marketing campaigns and their economic impact ultimately resulting in a segmentation plan to prioritize customers Acquired data analysis experience using SQL;responded to ad hoc reporting requests Mentored by an ex-executive of a Fortune 500 company Outbound Sales July 2005-September 2005 Assisted sales team by making outbound real estate reorder and not for profit sales calls Completed order entries in the production database and followed up with group orders Developed conflict management skills by responding to customer service requests