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The EDC is recommending the City review the number of complaints <br /> received regarding the restrictiveness of the sign code and revisit this <br /> in six to twelve months. <br /> • <br /> 14) Business Issues on Community Web Page. <br /> Arden Hills' new web page will work to provide a new more progressive <br /> image for the community. This page can become a tool for business <br /> retention by creating a section directed toward existing business <br /> issues. By creating a business only section of the web page the <br /> importance of this component of the economy can be emphasized. <br /> Although the EDC recognizes the value in this initiative, we have <br /> determined this not to be a priority at this time_ <br /> 15) Resource Database. <br /> City Hall can position itself as more supportive of business if it creates <br /> a resource directory of business support services available from the <br /> governmental as well as private sectors. This can be as simple as a <br /> Word file that is periodically updated, printed and put on display in <br /> City Hall lobby to something as sophisticated as an online database <br /> accessible from the City's web page. <br /> Although the EDC recognizes the value in this initiative, we have <br /> . determined this to be a later priority. <br /> Business Retention activities are additive events i.e they do not <br /> terminate quickly. Later year implementation of these new priorities <br /> will see success when earlier efforts are sustained, perfected and <br /> streamlined. <br /> Business Attraction <br /> Business attraction focuses on identifying companies from outside the area <br /> and enticing them to expand or relocate into a community. The goal is <br /> simple and straightforward; to secure new jobs and investment that off sets <br /> business closures. It is glamorous work, frequently commanding the most <br /> recognition of economic development efforts in the media. However, it is <br /> extremely expensive and it offers relatively low return on the economic <br /> development dollar. Since Arden Hills has not spent a great deal of time in <br /> this area, is just now considering an attraction effort and has little budget <br /> allocated toward business attraction, we would recommend that you focus <br /> more on response capacity than lead generation. With that in mind, here are <br /> some activities recommended for Arden Hills. <br /> • <br /> Strategic Plan for Economic Development Page 12 of 20 <br /> Wetro-inet.us\ardenhills\Admin\Committees\Economic Development Commission\AH Strategic Plan-Final 5-16-07.doc <br />