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Late: Years 4 - 5 • 25) Individual Marketing. On rare occasions the community may opt to pursue its individualized market efforts. As stated before, these are very expensive and frequently result in little or no return on investment. However, for highly targeted instance where a niche opportunity presents itself, the community would be well served to have the capacity to pursue specific prospects by having the appropriate funds budgeted. Workforce Development Arden Hills has one of the most highly skilled and highly educated workforces in the State of Minnesota. This strength is a blessing that needs to be protected and nurtured as much as possible. Promoting the excellent school system as a community asset is essential to long term success in economic development. • For rank and file workers, much of the City's success in Workforce Development will result in partnering with The Ramsey County Workforce Investment Board (RCWIB) in this area. RCWIB is networked into a statewide system of education and training that prepares people for high-skill jobs and assures employers of a skilled, flexible workforce. This comprehensive program is designed to improve the productivity level of the workers and allow companies to grow in the future. We recommend that this support for education continue in its current form and extend through the full five years of this strategic plan. 26) Education. The quality of the local school system and the work ethic it instills in the students may be the most valuable asset in the overall economic development resource base. Promoting, protecting and enhancing the school/business relationship are an essential component to maximizing the role that education plays in economic development. In the BRE Strategic Plan for Economic Development Page 22 of 25 Final Draft— Ready for Release Subject to Council Approval and Adoption