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The third leg of the economic development is the community itself. If the citizens <br /> understand the vision for economic development they will be much more capable <br /> of supporting an economic development mission. Toward that end, they need to <br /> be perceived as part of the overall economic development effort. Incorporating <br /> citizen support for economic development will require that they be informed of the <br /> economic development focus of Arden Hills. This will be accomplished by <br /> amending the Mayor's already well received newsletter to include a section on <br /> economic development. In addition, this newsletter will be appended to the <br /> City's soon to be revamped web page for download. <br /> Late. Years 4/5 <br /> 6) Redevelopment Director <br /> As a land locked community, Arden Hills is no longer able to stimulate economic <br /> growth through the annexation of additional space. The goal for the community <br /> now is to optimize the space available to them. Even if the TCAAP project were <br /> to never materialize, the need to be more actively involved in the redevelopment <br /> of Arden Hills presents itself today. This individual would be strongly skilled in <br /> the ability to take existing properties and convert them to new investment and job <br /> creation opportunities. <br /> Product <br /> The next component of an economic development program is the product itself. In a <br /> similar fashion to a business taking their product to market, the community needs to look <br /> at itself as a product that is being bought, improved and resold over and over again. <br /> Enhancing the quality of the product works directly at improving the customer's <br /> satisfaction of the buying experience. Activities recommended for consideration in <br /> improving the product include: <br /> Early. Years 1-2 <br /> 7) Gateway Plan. <br /> Visitors to Arden Hills are often in the community before they realize they are <br /> arrived. It is easy to move from a neighboring community without realizing that <br /> one has entered Arden Hills. The paths along which one moves into and out of <br /> a community are referred to as the gateways. Arden Hills would be well served <br /> by placing modern welcome signs at its gateway entrances greeting visitors and <br /> residents. <br /> Strategic Plan for Economic Development Page 14 of 23 <br /> p <br /> Draft—Subject to Approval and Adoption <br />