Laserfiche WebLink
23) Decision Influencers. <br /> Site selection consultants deal with the larger, more sophisticated projects that are <br /> decided upon each year. Marketing dollars could be well spent on approaching these <br /> individuals, sharing with them the benefits of an Arden Hills site selection and working <br /> with them in the future as projects materialize. Consultant approaches in the <br /> Minneapolis/St. Paul market would be the most affordable to approach followed by those <br /> in the Chicago market areas. <br /> 24) Joint Marketing. <br /> As the program matures, the City would be well served tc partner with other surrounding <br /> cities in a joint marketing effort. This is a common strafegy in economic development as <br /> companies who are focusing on an area are able to be apprpached earlier in the <br /> decision making process through group marketing thahll ey can be with individual <br /> marketing. The sooner that the community can make ark impression on a company, the <br /> higher their chances are of securing the new investment:. <br /> 25) Individual Marketing. <br /> On rare occasions the community may opt t4 pursue its in0ividualized''market efforts. <br /> As stated before, these are very expensive end freque tly r ittJn little or no return on <br /> investment. However, for highly targetedin. tance',where a i iohe opportunity presents <br /> itself, the community would be well served to have'the capacity to pursue specific <br /> prospects by having the appropriate funds budgeted. <br /> Working Copy— Not for Circulation 8 <br />