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committees, and task forces, and City staff. In addition the consultant will <br /> gather other data and information relevant to production of said document. <br /> The final plan should contain sections including but not limited to: <br /> • Community Assessment and Local Leadership <br /> o A self-assessment of the community's characteristics and the �J <br /> commitment of local leadership (including local businesses, �C <br /> Committees ommissions, Council, City Administration, and <br /> -7 , � f rde ides vw e� <br /> -7 � <br /> o Perception of local issues <br /> o Strengths, weaknesses, opportunities and threats (and related <br /> data) �'� <br /> • Competition Analysis N ems- `55 7 <br /> o Assessment of other communities vying for the same resources - o <br /> o Critical market information Zvi <br /> o Competitor's Matrix <br /> • Economic Development Organization Assessment <br /> o Ability of City organizations to take on recommendations as <br /> outlined in the plan <br /> • Marketing Plan <br /> o Key message(s) ✓✓� <br /> o Marketing Tools �� ��} �� Oi � <br /> 46 o Marketing Strategy <br /> ■ General City <br /> ■ TCAAP <br /> • Goals and Strategies <br /> K <br /> 46 <br /> We are purposely leaving detail out of these four phases of this RFP in order to �Q <br /> encourage consultant creativity in gathering information and identifying solutions <br /> to these needs. We encourage detailed methodology for each step and a best <br /> estimate of the time consumed to provide each phase. <br /> Proposal Format and Content <br /> Qualifying proposals must address all of the following points, in the <br /> following order: <br /> 1) Cover/Transmittal Letter. This letter must be signed by a member of <br /> the firm with the authority to commit to a contract on behalf of the firm <br /> offering the proposal. Please acknowledge the receipt of any addenda <br /> received, if applicable. <br /> 2) Name, address and phone number of the firm proposed for this <br /> contract. <br /> Page 3 of 10 <br />