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EDC Minutes August 5, 2015 Page 3 of 5 B. City Video Tour Associate Planner Bachler indicated the City Video Tour was created by CTV, the local public television provider, and that its cost was budgeted into the City's contract with CTV. He said after nearly a year in the making, the video is close to being finalized. The four minute video was presented and discussion ensued regarding length, content and format. Recommendations on how to make the video more welcoming and concise were discussed. Other items discussed were the selection of music playing in the background as well as the overall look of the video (specifically, the font and graphics used in certain segments). Suggestions regarding how to make the video shorter were also discussed. Commissioner Erickson questioned the choice of businesses that are highlighted in the video. Associate Planner Bachler stated that staff wanted to highlight certain well-known, fast growing businesses in the city but recognizes that some featured businesses will relocate, and the video will need to be updated in the future. Commissioner Erickson asked if the City has a YouTube channel and suggested the video also be provided using this avenue. City Administrator Klaers indicated the City's social media options are limited at this time but that links to the video could be provided on the City's website. Associate Planner Bachler agreed the video could be placed both on the City's main webpage and the Economic Development webpage. Commissioner Erickson stated he feels that a YouTube Channel should be a priority. Council Liaison Woodburn asked if we can track how many hits the website receives so we would know if the information is being viewed, and the answer was yes, this can be tracked. Associate Planner Bachler stated that suggested revisions to the video will be considered and the EDC's feedback will be presented to the City Council for further review. C. Business Retention and Expansion Program Associate Planner Bachler indicated there has been a delay in the BRE program getting up and running due to staff turnover at the St. Paul Area Chamber of Commerce (SPACC). He stated seven appointments to visit local businesses are scheduled in August and September, and responses from businesses continue to be received by the SPACC. He indicated the analysis and final report are still on track to be completed by the end of the year. Discussion ensued regarding the visit to the Grotto Foundation, a local non-profit organization. Feedback from this visit was provided which included the Grotto Foundation's desire for a sit- down restaurant in the city for entertaining grantees/donors. Upcoming site visit dates for various businesses were also discussed.