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District Design Guidelines • ApproximateIy 70 percent of the first level fagade that includes the major store entrance and/or faces a public street should be transparent(have windows and doors). Windows should be made of transparent glass and recessed at least one inch rather than being flush with the fagade. • Awnings or overhangs should be provided at entryways to provide shelter from the sun and rain. • Exterior lighting for parking lots and buildings should not be excessive and should be directed at their intended purposes. • Any multi-level building should distinguish the ground floor level from the upper floors by use of these techniques: an intermediate cornice line,difference in building materials or details, awnings trellis or arcade,special window details,or brick corbels or quoins. A strong base and top for multi-story buildings should be established; middle layers should be simpler. Detail should be an integral part of the architecture rather than a series of applied elements. �r•n • Mechanical systems and service areas should be integrated into in the architecture of the buildings. Garbage and recycling containers should be fully enclosed and integrated into the architecture of the rl buildings. • Business signs should be architecturally compatible with the style, composition,materials,colors and details of the building and should , be an integral part of the building. Signs should be incorporated into the facades of the buildings rather than extending past the roof line and should not project more than 12 inches beyond the plane of the fagade. Retail business wall signs should be located in a position above the front window that is located consistently among stores. Backlit signs should not be allowed on the street side of new buildings with 100 feet of a public street. Pylon,rooftop and portable changeable message signs should not be used. • Franchise architecture identified with a particular chain will be discouraged unless it is architecturally integrated into the district and approved building materials are used. Drive-up windows may be allowed if conflicts with pedestrian traffic are minimized. i • Truck docks and delivery areas should face away from the public street and integrated into the architecture of the building where ` »" feasible. • Lighting under a gasoline station canopy should not be directly visible from the street but should be recessed into the canopy or otherwise shielded. 5-10 Guiding Plan for the B2 District 20 October