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Page 1 of 2 <br /> <br />Nick R. Gehrig <br />Communications and Management Leader <br />1562 Keithson Dr. • Arden Hills, MN 55112 <br />( <br /> <br />Dynamic communications and public relations leader with more than 15 years of success building brand <br />engagement, delivering bottom-line results and leading change for $1M to $2B organizations. <br /> Media Relations <br /> Social Media Engagement <br /> Public & Gov’t Relations <br /> Crisis Communications <br /> Strategic Planning <br /> Project Management <br /> Cross-Functional Collaboration <br /> Agency Management <br /> Staff Development <br /> Internal Communications <br /> Executive Communications <br /> Change Management <br /> <br />RELEVANT EXPERIENCE & SELECT ACCOMPLISHMENTS <br />American Red Cross Biomedical Services, Washington, D.C. <br />NATIONAL COMMUNICATIONS DIRECTOR, National Headquarters (2014-present) <br />Lead strategic communications and public relations in the field for the $2B biomedical line of service within <br />the American Red Cross. Selected for newly created position to consolidate and centralize communications <br />and public relations across five divisions and 36 blood services regions, hire and lead team of 40+, and <br />optimize performance. <br /> Exceptional business acumen, aligning objectives and strategy to deliver bottom-line results. <br /> Bring an intense focus on front-end PR, softening markets for sales force to successfully penetrate. <br /> Grew national blood donation earned media campaign results by 53 percent over prior year and <br />exceeded social media engagement benchmarks by 30 percent. <br /> Established robust strategy for supporting local visibility events, accounting for 100K donations <br />annually during the most critical times of the production cycle. <br /> Implemented standard media CRM solution nationwide, enabling increased market penetration, <br />productivity and visibility into efforts and outcomes. <br /> Effective collaborator with functional partners, including executive leadership, marketing and sales, to <br />drive organizational success. <br /> Provide communications vision and content for centralized sales support intranet site including <br />media relations guidance and resources, market defense and expansion competitive tools, social <br />media guidance and assets, and customer testimonials. <br /> Successfully partner with executive leadership, Union Labor Relations, Human Resources and <br />Office of General Counsel to prepare for and mitigate crisis situations through sound counsel and <br />thorough and thoughtful strategic communications. <br /> PR leader for first-ever Blood Donor App launch team; exceeded first month download goal of 150k <br />through an aggressive and highly effective earned media and social engagement strategy. <br /> Developed messaging architecture and social engagement strategy for channel marketing retention <br />program, which doubled retention rates among key target donor segments. <br /> Recognized leader who increases employee engagement and productivity at all levels. <br /> Leadership Education and Development (LEAD) graduate, a highly-selective and enterprise-wide <br />program designed to groom Red Cross executives. <br /> Team employee engagement scored 17 percentage points above overall organizational score in <br />annual survey; performance enablement and manager effectiveness were 11 and 12 points above <br />organizational score. <br /> Developed engaging internal communications program for more than 15K employees, including <br />leadership alignment resources, employee communications, and expert change management <br />counsel and support. <br />