06-20-16-WS - Laserfiche WebLink

Home Browse Search

Memo To: Sue Iverson – Interim City Administrator From: Stacie Kvilvang - Ehlers Date: June 20, 2016 Subject: Communications Consultant - TCAAP On June 6, 2016 the JDA approved a Preliminary Development Agreement (PDA) with Alatus Arden Hills LLC. for development of the TCAAP Site. Over the course of the next 6 to 12 months many actionable events will likely take place. The redevelopment of TCAAP presents a once in a lifetime opportunity to manage the reuse of a large part of the City for a sustainable future. Along with this opportunity comes a complex communications challenge. The success of the development depends to a significant degree on the ability of the City, the JDA, the Master Developer, and their spokespeople to communicate clearly, effectively and persuasively about the goals, objectives, and processes surrounding the development. How the City participates in this process and communicates about the development will play a significant role in the degree to which businesses and residents understand and support it. In order to be successful, large and complex projects such as this require significant and continual communication to the public. In 2007 the City hired Davis Communications to assist with the development and implementation of a communications plan which included the following objectives: • Increase understanding among residents and other key audiences of the opportunities presented by the potential redevelopment of the TCAAP site. • Develop understanding of the goals, objectives and timelines of the TCAAP development. • Create communications channels between the City and stakeholders withinin the community and those within other communities who will have an impact on the successful redevelopment of the site. • Build support for the City’s vision among stakeholders who will have an impact on the success of the redevelopment project.