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07-18-16-WS
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07-18-16-WS
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7/18/2016 12:19:14 PM
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 3 <br /> <br /> <br />Objectives and Key Messages <br /> <br />Recommended objectives for City of Arden Hills communication on behalf of <br />the TCAAP redevelopment: <br /> To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential redevelopment <br />of the TCAAP site. <br /> To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br /> To create communications channels between the City of Arden Hills and <br />stakeholders within the community and those within other communities <br />who will have an impact on the successful redevelopment of the site. <br /> To build support for the city’s vision among stakeholders who will have an <br />impact on the success of the redevelopment project. <br /> <br />Key messages for TCAAP Communications <br /> <br />The TCAAP site offers a tremendous opportunity for the City of Arden Hills <br />to manage its future for the benefit of its citizens and neighbors. <br /> <br />The development framework now in place will give the city the power to <br />control the growth of the city. <br /> TCAAP includes more than 2,300 acres and makes up <br />approximately 1/3 of the land within the City of Arden Hills. <br /> The land is currently contaminated and must be cleaned up to <br />proper environmental standards. <br /> Plans call for the redevelopment of 585 acres of the site adjacent <br />to Interstate 35E and State Highway 10. <br /> As federal land, the site does not currently pay property tax. <br /> Of the redevelopment portion of the site: <br />o 77 acres will be dedicated to recreational uses such as <br />athletic fields. <br />o 49 acres will be dedicated to a wildlife corridor. <br />o 459 acres will be dedicated to residential and commercial <br />uses. <br /> The current master planning process allows the city to have <br />significant control over the use of the land. <br /> <br />The redevelopment of TCAAP will improve quality of life in Arden Hills by <br />providing lifecycle housing, necessary retail and commercial services, <br />jobs and a place to accommodate growth. <br />
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