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07-18-16-WS
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07-18-16-WS
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7/18/2016 12:19:14 PM
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 13 <br /> <br /> <br />Communications Tactics <br />Top Recommendations <br /> <br />Develop a ‘Cost/Benefit Statement’ clearly describing the potential financial and <br />social benefits of redeveloping the TCAAP site balanced against the financial <br />and opportunity costs. <br />Objective: <br />Provide audiences with a clear and supportable statement of the <br />potential financial and social benefits of redeveloping the TCAAP site <br />balanced against the financial and social costs. <br /> <br />Audiences Reached: <br /> All Citizens of Arden Hills <br /> Elected officials/ Administrators representing the jurisdictions in Arden <br />Hills <br /> Officials of Institutions in Arden Hills <br /> Individuals served by the institutions in Arden Hills <br /> Media <br /> Employers in Arden Hills <br /> Business/ Economic Development Associations in Arden Hills <br /> Faith Communities in Arden Hills <br /> Key Resident Constituencies <br /> <br />Format: <br /> A fact sheet that outlines in concise terms the potential financial and <br />social benefits of redeveloping the TCAAP site balanced against the <br />financial and opportunity costs. <br /> <br />Conduct a survey to measure attitudes and understandings of the opportunities <br />and costs offered by the proposed redevelopment of the TCAAP site to establish <br />a baseline of current understandings. <br />Objectives: <br /> Measure current attitudes and understandings of the opportunities and <br />costs offered by the proposed redevelopment of the TCAAP site to <br />establish a baseline of current understandings. <br /> Re-measure annually to identify changes in attitudes and <br />understanding and to test public support/ interest in alternatives. <br /> <br />Audiences Reached: <br /> All Citizens of Arden Hills <br /> Elected officials/ Administrators representing the jurisdictions in Arden <br />Hills <br /> Officials of Institutions in Arden Hills
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