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ARDEN HIL.,L,S SPECIAL CITY COUNCIL WORK SESSION—OCTOBER 24, 2016 3 1. Prepare a mailing announcing the open house (flyer or letter) that can then be formatted for use on the City's website 2. Prepare press release announcing the upcoming open house 3. Develop key messages for various aspects of the development that will be utilized by the Master Developer, as well as City Council/staff/consultants at the open house; and 4. Preparation of future press releases as appropriate (i.e. preliminary approval of the updated plan, results of open house, plan progressing through formal City approvals, etc.) Interim City Administrator/Director of Finance and Administrative Services Iverson explained Mike Zipko and Carl Kuhl, the City's Communication Consultants, were in attendance to discuss these items in more detail. Mayor Grant expressed concern with how the City was to control how questions were answered at the Open House. Interim City Administrator/Director of Finance and Administrative Services Iverson understood that the City's Communications Consultant were working with the Master Developer's Communication Consultants. Mr. Kuhl stated there would be a Q&A type handout that would be provided to all residents that attend the open house together with a survey. After review of the survey, the Council expressed some disapproval of the survey as presented and further discussion ensued. Mr. Kuhl stated they could word one of the survey questions to state "What are your thoughts about the concept plan at the former'I'CAAP site?" Councilmember Holden recommended the housing price ranges be placed on the neighborhood boards in order to keep the public informed. Mike Zipko questioned what the City's goals were for the Open House. Councilmember Holden did not see the Open house as sales pitch but rather wanted it to be informational in nature while also allowing for input from the public. Mayor Grant discussed how the housing proposed for the site had changed from the City's original plan. He agreed the City should work to gather feedback from the public on the current plan. Mr. Zipko recommended the Council have some sort of expectation or management plan for the feedback provided. Councilmember Wicklund viewed the Open House as an educational awareness event and not necessarily a selling event. He recognized the whole project would be presented to the public and understood there may be comments raised regarding building height and density within the Town Center. He suggested the focal point be centered on core issues.