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Arden Hills Brand Discussion <br />No brand <br />guidelines, <br />but logo is <br />identifiable <br />and used in <br />all materials <br />Current brand <br />only includes <br />logo, Arden <br />Hills green, <br />PMS 342. Tan <br />undefined <br />Is this <br />reflective of <br />City as a <br />whole? <br />Sustainability 15 parks 7 lakes Families Strong business <br />community <br />Fiscal <br />responsibility Quality of life Distinct <br />neighborhoods <br />TCAAP <br />redevelopment <br />Brand attributes (includes values, physical assets):