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New CTV Executive Director Focuses on Growing Community Networks <br />How can local cable television <br />grow when cable television <br />subscriptions shrink? That’s the <br />challenge facing local cable organizations <br />around the country. Dana Healy, executive <br />director of CTV North Suburbs, is hoping <br />a paradigm shift in the way cable access <br />stations operate may be the answer. <br />Healy joined CTV North Suburbs nearly <br />a year ago, replacing long-time executive <br />director Coralie Wilson. Her arrival <br />coincided with a turning point: Streaming <br />companies like Hulu and Prime had more <br />subscribers in 2018 than cable companies. <br />Locally, Xfinity/Comcast and CenturyLink <br />are feeling the squeeze as more residents <br />are choosing to ditch their cable. <br />Those choices lead to fewer franchise fees <br />going to local cities like Arden Hills to <br />offset costs for cable production, including <br />taping and airing city council meetings and <br />events. “The franchise fees, based on the <br />number of cable subscriptions, are falling,” <br />said Healy. “Less franchise fees mean less <br />money for community media production.” <br />Building Community Value <br />As a result, Healy has spent the past <br />several months transforming operations <br />at CTV by focusing on finding and <br />building value by serving as another <br />communications partner with cities like <br />Arden Hills. <br />“We want to deliver value for our city <br />partners, by amplifying their messages, <br />bolstering their communications,” Healy <br />said. <br />CTV has launched a new website with <br />city-specific landing pages and injected life <br />into its social media channels by creating <br />content in-house and also sharing content <br />from city social media channels. <br />“We are creating video content that <br />showcases our communities, the <br />‘warm and fuzzy’ events that make our <br />community a great place to live,” she said. <br />Redefining the Mission <br />CTV has shifted its focus from the <br />community coming in to produce their <br />own shows to CTV staff doing all of <br />the production in-house to support the <br />communities. <br />The new mission, “We produce community <br />focused digital media to educate and <br />engage our citizens,” provides volunteer <br />opportunities and career learning in new <br />media technologies. <br />Healy said she also is focusing on <br />partnering with companies and businesses <br />on local video productions. “Through cost- <br />sharing and production-for-hire services <br />we can help develop content about their <br />community for their community,” Healy <br />said. <br />Healy and her family moved to the <br />area from Boston, where she served as <br />executive director of Danvers Community <br />Access Television (DCAT). “People are <br />very nice here, very warm,” she said. <br />“We are enjoying being a part of the <br />community.” <br />Tune In <br />City Council and Planning Commission <br />meetings are aired on Xfinity/Comcast <br />Cable Channel 16. You can also view <br />them on high-definition (HD) channel <br />859 on Xfinity/Comcast and 8014 on <br />CenturyLink. CTV also has its sports <br />channel in HD on Xfinity/Comcast 799 <br />and CenturyLink 8514. <br />Visit CTV’s website at ctvnorthsuburbs. <br />org. <br />Take Pride in our Community by Maintaining your Property <br />Having pride in the community and <br />pride in your home is the foundation of <br />a great city. It helps keep neighboring <br />property values high and neighborhood <br />integrity intact. <br />Whether you’re a homeowner, tenant or <br />landlord, spring can be a great time to <br />make home repairs after the long winter. <br />Common exterior repairs include but <br />are not limited to: peeling/flaking paint, <br />damaged roofing/siding and damaged <br />decks, fences and windows. Visit the <br />city's website to determine if you need a <br />permit at cityofardenhills.org/permits. <br />In addition, it’s time to clean up items in <br />the yard that may have been covered by <br />the snow, like pet waste and other debris. <br />All waste material, debris, refuse, yard <br />waste, or garbage shall be properly <br />contained. <br />Sooner or later the lawn will need to <br />be cut and maintained. Lawns must <br />not exceed eight inches in height and <br />noxious weeds must be removed. Well- <br />maintained properties protect property <br />values, livability and the overall quality <br />of life for the neighborhood and the <br />community.