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• Grand opening. Commencement of operation of a new business. For purposes of the ordinance, a grand opening is considered to occur if there is a business name change or change in type of business or activity. • Graphic sign. A sculpture attached to or sign painted directly on a wall that is primarily symbolic or representational in nature and not alpha or numeric in content or copy. • Illuminated sign. Any sign, which has characters, letters, figures, designs or outlines which is illuminated by an artificial light source. • Incidental sign. Any sign that is generally not understandable or readable from property other than where the sign is located, such as from adjacent property or a public street, as determined by the City Administrator of their designee. • Lighting, backlit. An illuminated sign where the light source which illuminates the wall behind individual sign letters is hidden from view. The sign letters are opaque and appear as a silhouette against the lighted surface. • Lighting, external. The sign is illuminated by means of external light fixtures directed at the sign. • Lighting, internal. An illuminated sign having the source of illumination located inside a translucent panel and is not directly visible. • Menu Board Sign. A freestanding exterior sign adjacent to the drive -through lane at a drive -through facility that identifies items for sale at the facility and their associated prices for customers. The menu board must comply with § 1240.02 of this chapter. • Monument sign. A freestanding sign with its sign face mounted on the ground or mounted on a base at least as wide as the sign and is less than sixteen (16) feet in height. • On -premise sign. A sign whose message is related to the property or the activity and use occurring on the property on which the sign is located. On -premise signs include multi -tenant identification signs that may advertise tenants on different property provided such tenants are within the same approved PUD and parking is shared between properties. • Outdoor advertising sign. Any sign that is located outdoors and that advertises a product, business, service, event, or any other matter that is not available, or does not take place, on the same premises as the sign. Outdoor advertising signs are commonly called billboards. An outdoor advertising sign does not include a sign that is not readily understandable or readable from property other than where the sign is located, such as from adjacent property or a public street, as determined by the City Administrator or their designee. • Permanent sign. Any sign that is not temporary. • Pole sign. A freestanding sign that is elevated off the ground by one or more poles. • Portable sign. A temporary sign with or without copy and graphic that is designed or intended to be moved or transported but not including banner signs. Examples of portable signs include, but are not limited to: A -frame or T-frame signs, sandwich signs; signs designed to be transported by trailer or on wheels; and signs mounted on a vehicle for advertising purposes, except signs identifying a business when the vehicle is being used in the normal day-to-day