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03-09-2020-R
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03-09-2020-R
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ARDEN HILLS CITY COUNCIL WORK SESSION – FEBRUARY 18, 2020 2 <br /> <br />of Local Government and the Chamber of Commerce. She reported CTV would be hosting Lunch <br />and Learn events in 2020 in order to pass along industry information onto its partner cities. <br /> <br />CTV Municipal Media Coordinator Jared Wiedmeyer commented further on the core services <br />CTV was providing to the City of Arden Hills which included recording meetings and webcasting <br />these meetings on the CTV’s website. He discussed a new video concept that would be explored <br />in 2020 to improve community engagement. He explained CTV worked just over 120 hours in <br />Arden Hills in 2019. He described how CTV was trying to increase its online audience through a <br />number of different social media outlets. It was noted the most viewed program in 2019 was the <br />Alliance for Sustainability video. <br /> <br />Ms. Healy commented further on how CTV could assist the City with community engagement. <br />She explained CTV would be looking for a new space in 2020 and was hoping to downsize. She <br />indicated CTV would also be going through a logo, brand and name change. <br /> <br />Councilmember Holden questioned how much space CTV would need. <br /> <br />Ms. Healy stated she would need 7,400 square feet with one-bay for the production truck. She <br />indicated she would consider partnering with a municipality for this space. <br /> <br />Mayor Grant asked if the new name would include “TV”. <br /> <br />Ms. Healy commented she did not believe “TV” would be a part of the new name and branding. <br />She discussed how her organization was providing a soft platform for news and was moving away <br />from cable TV. <br /> <br />Mayor Grant offered his appreciation for how CTV stepped in and filled the void after the loss <br />of the local newspaper. He explained he appreciated how CTV was growing and evolving to meet <br />the media needs of the area. <br /> <br />Councilmember Holden commented on an article in the Wall Street Journal and questioned if <br />franchise fees would be reduced again. <br /> <br />Ms. Healy discussed the 621 Order and explained cable companies can deduct in kind donations <br />against franchise fees as part of the payment to cities. She indicated this could be detrimental to <br />cities, but at this time no massive changes have occurred. <br /> <br />Councilmember Holden recommended raw numbers be included in future CTV presentations. <br /> <br />Councilmember Holmes asked what else the City can do to reach out to the community besides <br />the quarterly five minute programs. <br /> <br />Ms. Healy reported the City gets two neighborhood networking programs along with four <br />quarterly updates. She noted the snowplowing video was considered a quarterly update and the <br />Penny Carnival was a neighborhood networking program. <br /> <br />Councilmember Scott commented he had observed some buffering issues on the website when <br />he was watching a recent Planning Commission meeting and requested CTV address this concern.
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