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<br /> How We Work Together
<br /> Thank you for the consideration you've,.gi�.en,us: We.re. anxious to start working together
<br /> to produce the results you desire. We know thatworl irig,with an organization like ours
<br /> for the first time often prompts a few questions. Sometitres more than a few concerns,
<br /> too. How successful will we be in interpreting your needs? How can we do it most
<br /> effectively? How can we do it,most.efficlentiy?
<br /> Laying The Foundation
<br /> Just as every architect knows.that a:buildings design-is no better than its foundation, we
<br /> know that no communications creativity,is;fjetter than the quality of the information it's
<br /> constructed around. This,is why.we go to,great?lengths.to get everything we need to
<br /> know to do the best possible.Job. The first thin go.e do,after being assigned a project is
<br /> schedule information-gathering meetings between our,Creative team and your key staff.
<br /> We are interested not only in scheduling, budget and job specifications, but also in your
<br /> preferences, target audience.and:objectives.`Ip-a;dditidri, we will want to know all the
<br /> user features and benefits, subject wb.will be co'tnMunicating. Although this
<br /> process is somewhat time-consuming:(we don't like rrjeetings any more than you do), it is
<br /> also crucially important. It will.help you sharpen your project focus and objectives, and it
<br /> will help us assure that what we produce is not'Qnly ct'eatively excellent, but strategically
<br /> targeted
<br /> Developing The Right Ideas
<br /> Despite popular misconceptions; good creative work doesn't often come in a flash of
<br /> inspiration; usually it comes from lots of trial.and;,error; This is why we also need to take
<br /> the time to consider several approaches (concepts), work.them through, try them out.
<br /> Then revise them. In addition, there are usually Some practical and functional ends we
<br /> need to tie up before submitting our,ideas..sub contractor,availability, scheduling
<br /> requirements etc. All this, 'he Head tq schedule-our workflow in a businesslike
<br /> fashion, means that we normally ask"for up to two;We I.o'ks,;depending on the job's
<br /> complexity, before we.submit our rough approaches (concepts) for your review. Of
<br /> course, if you have a rush project or'dead,lihja;p0eJSUr.e we adjust our workflow and
<br /> timing accordingly. It is our=experaence.that:iC:.is t%e,st if we first present our rough
<br /> concepts to your project manager andfvsit vne;,or two others. This assures that we all
<br /> stay focused on the problem and are not distracc�+d by too,many personal opinions. Our
<br /> rough concepts consist of pencil sketches.or cornpute.r roughs. They are adequate to
<br /> ach
<br /> convey what we believe is the best appro to take,.:taking into consideration your
<br /> budget, schedule, objectives and,.preferenees On.:the,ether hand, they are not so well-
<br /> developed as to have wasted time and, efforE if,we:need'.a course correction. After
<br /> presenting, we'll sit back and,.ask for your.commenfs— '
<br /> The more objective and specific you can be, the bett&we will be able to respond.
<br /> Comments are the input for revising the rough concepts,in. a-finished one. Revisions
<br /> normally takes us about a week and we will schedule a:second presentation shortly
<br /> thereafter. From the input at this second presentatlbn►t'ipeting further minor refinements
<br /> will be made as necessary. We•will:also finalize'the proiduction timetable, and the
<br /> scheduling of additional services..such as enginee:ri;ng, fabrication and / or installation.
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