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D. Sign Standard Adjustments, Section 1260.01 The Applicant requests flexibility on the design, location, and number/size of freestanding and wall signs. City Code Section 1260.01, Sign Standard Adjustments states "adjustments to the requirements and standards for the height, number, type, lighting, area, and/or location of a sign or signs established by this Chapter may be approved with a Site Plan Review or a Planned Unit Development process." In order to approve an adjustment, the Planning Commission will need to make a determination that the following criteria in the sign code has been satisfied: Subd. 1 There are site conditions which require a sign adjustment to allow the sign to be reasonably visible from a street immediately adjacent to the site. According to the Applicant, the size and location of the wall sign is necessary for it to be legible due to the speed of the traffic on Snelling Avenue, which is the only public street that the building borders. The Applicant also states that due to the proximity to the Bethel Anderson Campus, the New Perspective building needs identification on Snelling Ave to identify that the building is not student housing for Bethel University. The proposed wall sign will help the community easily recognize the building's use and avoid confusion for potential residents, families, and students. The sign is slightly under the optimal building sign letter height per the United States Sign Council guidance. The Applicant would like to maintain this minimum letter height in order to not sacrifice legibility any further. 2. Subd. 2 The sign adjustment will allow a sign of exceptional design or a style that will enhance the area or that is more consistent with the architecture and design of the site. According to the Applicant, the main entrance sign will be the Subject Property's stand- alone monument sign. It will have the New Perspective community logo and will contain colors, materials and design elements that match the exterior of the building. This sign is proposed to be lit using flood lights. Based on Planning Commission comments, the Applicant states their team enhanced the wall sign to the overall view of the building and sign area as well as incorporated aspects of the other signage on -site by including the New Perspective logo. They have noted that a freestanding sign along Snelling Avenue was not feasible due to visibility concerns due to landscaping, guard rail and fencing. Additionally, the retaining wall was not structural designed to support a sign. 3. Subd. 3 The sign adjustment will not result in a sign that is inconsistent with the purpose of the zoning district in which the property is located or the current land use. According to the Applicant, all proposed exterior signs, with the exception of the wall sign, are within the City's Sign Ordinance. As noted above, the Applicant is asking for flexibility on the Monument Sign as well. Application Review 1355.04 Procedural Requirements for Specific Applications A public hearing for a PUD Amendment request is required before the request can be brought before the City Council. The applicant or its representative shall be given the opportunity to appear before the Planning Commission to answer questions or give explanations regarding the proposal. Upon completion of the public hearing and its study and consideration of the application, the Page 7 of 8