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3. We have since reduced the wall sign to approx. 68 SF. This is a reduction <br />of approx. 62%. The new sign design is approx..3% of the west building <br />elevation. <br />4. Per Sign District 4 ordinance, we are allowed to have up to 50SF of wall <br />signage in this district. We are requesting flexibility to allow for 18 <br />additional square feet. <br />5. This sign is slightly under the optimal building sign letter height per the <br />United States Sign Council guidance. We have reduced the size per the <br />comments and discussion at the December Planning Commission but <br />would like to maintain this minimum letter height in order to not <br />sacrifice legibility any further. <br />ii. Design <br />1. We have incorporated architectural and brand design changes to the <br />wall sign to enhance the overall view of the building and sign area. We <br />have done this by incorporating aspects of the other on site signage and <br />including the logo of New Perspective. <br />iii. Consider designing and utilizing a freestanding sign along Snelling Ave <br />1. Our team went through one more time and did an analysis of using a <br />freestanding or retaining wall sign on Snelling Ave. per the Planning <br />Commissions comment and found that this was not feasible. <br />Landscaping, guard rail, and fencing prohibited the use of the sign <br />adjacent to the property line in a visible area. Using the retaining wall <br />was not a feasible option as the engineer who designed the wall did not <br />recommend as the wall was not engineered for signage to be installed <br />to it. <br />Sincerely, <br />Florent Ilazi <br />Arden Hills RE, LLC <br />