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ARDEN HILLS PLANNING COMMISSION — December 7, 2022 7 would go to the City Council for further consideration. She requested the Commission be clear regarding what the recommendation for the roof sign. Commissioner Jefferys commented it appears the wall sign was being used for advertising due to the fact the applicant states within the staff report that the proposed sign size was necessary due to the speed of traffic along Snelling Avenue. She explained she would like the applicant to speak to the Commission regarding the proposed sign size. In addition, she also wanted to learn more about the different sign design for the free standing sign. Commissioner Mitchell indicated there was a science to signage and the size of a sign should be calculated to be useful based on the surrounding lighting conditions, whether people are in motion, and proposed typeface. She stated for the sign proposed for the parapet should be calculated and properly scaled for the building. She encouraged the applicant to pursue a sign that was large enough to be useful, but not larger than that. Sh uestioned how the applicant arrived at the proposed sign size. Commissioner Jefferys stated she also wanted to know at the ose was for the sign. She anticipated people visiting this building, were doings purpose. Chair Vijums commented on how the monume i along Snelling Avenue help with directing traffic. He believed the proposed b Ming si s being used for advertising purposes based on its size. He invited the applicant tat t 'me to address the Commission. Florent Ilazi, Arden Hills RE, LL ed ommission for their time and consideration. He discussed the proposed build' si He s d he understood the sign was 3%2 times larger than was allowed by sign code t not i as only 1% of the building area. He believed this was a key distinction whe en gn size. He discussed how the building was oriented on the property fa as from Snelling Avenue. He reported this was the same sign that was used fo irm ar ec t was completed in Wisconsin. He indicated there was no other location for age on t uilding. He stated due to the distance and speed of passing traffic, a larger sign wa ing re sted. He noted he could reduce the sign size slightly if this was a concern of the Co He commented further on the landscape plan and indicated the site would be heavily wo ed, which led him to the proposed location for the roof sign. He reviewed the building elevations in further detail and noted there was no other location for wall signage. Commissioner Wicklund stated he was happy to have this new housing in Arden Hills. He noted he works out of the Bethel Anderson Center building. He believed there was no confusion when driving to the Bethel Anderson Center or New Perspective Senior Housing building. He believed that the generic use of "Senior Living" on the building was being done for marketing purposes and asked that the applicant speak to this. He questioned why the applicant was not considering a higher quality branded sign for the building. Mr. Ilazi explained the colors were intentional and the sign was simple and legible for viewing purposes. He noted this was based on science. He indicated this was a tricky area for due to the large amount of traffic along Snelling Avenue and County Road E.