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CONSENT ITEM — 8E <br />,-iIZEN HILLS <br />MEMORANDUM <br />DATE: September 11, 2023 <br />TO: Honorable Mayor and City Councilmembers <br />FROM: Dave Perrault, City Administrator <br />SUBJECT: Acknowledgement of Twin Cities Gateway Grant Funds <br />Budgeted Amount: Actual Amount: Funding Source: <br />N/A $15,830 Twin Cities Gateway <br />Council Should Consider <br />Motions to approve, table, or deny the following: <br />Acknowledgement of Twin Cities Gateway Grant Funds being used to support Bethel <br />University and Ribfest marketing activities <br />Discussion <br />The City of Arden Hills is a member of the Twin Cities Gateway (TCG) Visitors Bureau. As a <br />member, the City facilitates a pass-thru lodging tax on hotel receipts in the City. These lodging <br />receipts fund marketing activities in the area administered by TCG. As part of the organization, the <br />City also receives an annual grant based on receipts from TCG, which must be spent on marketing <br />activities to draw in visitors from outside the city. This year, the City's grant amount is $15,830; the <br />City Council previously discussed how to use the funds at a worksession and directed Staff to work <br />with both Bethel University and the organizers of the upcoming Ribfest. The direction was to split the <br />funds 50:50 between the two organizations. <br />Following the worksession direction, City Staff contacted both organizations and requested they work <br />with TCG to develop a plan that would meet the grant guidelines. Both organizations worked with <br />TCG and received approval that their plans fit the grant guidelines. A brief summary of each plan is <br />below. <br />Bethel University: used for marketing activities related to homecoming and family weekend, <br />will include both print and digital marketing products. <br />Ribfest: used for marketing activities related to its September 16th Ribfest event, will include <br />print, digital, and radio marketing. <br />Budget Impact <br />The grant from TCG is a pass-thru grant and will not have an effect on the City's budget. <br />Attachment <br />N/A <br />Page 1 of 1 <br />