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10-25-23 EDC Minutes
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10-25-23 EDC Minutes
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ECONOMIC DEVELOPMENT COMMISSION – OCTOBER 25, 2023 5 <br />Commissioner Gronquist said it’s confusing when you look at it as a whole, but a business is <br />only looking at what applies to them. If they change to zoning, she was concerned that people <br />will apply for property rezoning in place of sign code variances. <br /> <br />Senior Planner Fransen noted that Shoreview has the same regulations for businesses, office <br />parks, and industrial uses, all based on a percentage of the elevation and the size of the building. <br />While Shoreview has six sign districts, four of the districts have the same regulations. <br /> <br />Senior Planner Fransen summarized that she was hearing simplicity was ideal, making it easy <br />for a business to identify what would be available, and consistency. There was interest in <br />percentage based on the elevation and based on the size of the building. <br /> <br />Commissioner Williams asked if basing the signage area permitted on elevation might make it <br />more confusing for businesses. <br /> <br />Commissioner Cupery explained how building elevation and square footage are different. <br />Elevation is like the face of the building from one perspective and the square footage is the area <br />covered by the building. <br /> <br />Discussion ensued regarding square footage, elevation, and potential PUDs. <br /> <br />Commissioner Williams mentioned that square footage and elevations might be more <br />confusing. He said that the building size could limit the permitted signage on a property that is <br />large compared to a small building. <br /> <br />Commissioner Gronquist noted that having a minimum standards total sign area could ensure <br />that a smaller building is still permitted a decent total sign area if building elevation is used in the <br />signage calculation. <br /> <br />Commissioner Brausen mentioned how he has navigated the city code in the past as a business <br />owner. <br /> <br />Commissioner Williams discussed equity in sign process. He challenges for new immigrant <br />businesses. He mentioned that the sign code should be understood by everyone and to consider <br />translation services and support for individuals who need guidance. <br /> <br />Commissioner Brausen stated he thinks percentage of the building, up to a certain size, is the <br />way to go to make it fair to everybody. <br /> <br />Commissioner Cupery agreed that fairness is important. <br /> <br />Commissioner Brausen shared that with a PUD, that when you rent a spot, the size of the sign <br />has already been determined by the landlord. <br /> <br />Commissioner Gronquist agreed, and said signage usually has to be approved first by the <br />landlord. <br />
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