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<br /> . <br /> .. Mrs. Patricia J. Morrison February 23, 1987 <br /> Clerk Administrator <br /> . As tower issue unfolded, I had the chance to meet and work with <br /> many of those who are involved in serving the city, and became more <br /> fully aware of the many other issues facing us. The mayor and other <br /> council members urged me to seek appointment to one of the citizen <br /> committeest so in 1985 I asked to be considered as a candidate for the <br /> Public Safety/Works Committee. Appointed in 1986, I became involved in <br /> as many issues as possible. The issue of streetlights has received much <br /> of my attention, but I've also worked on many other questions, most <br /> recently including solid waste management, and the fire department. <br /> You've probably also seen the monthly report I created to help review <br /> the activities of Sheriff in the city. I hope the work I've done on <br /> these and other issues demonstrates my interest and ability to deal with <br /> complex problems. <br /> Now, I'm asking that I might be considered for a more formal role <br /> in serving the citizens of Arden Hills. You are justified in asking why <br /> I think my service to the city would be serve the best interests of its <br /> residents. The answer to this question is difficult because it doesn't <br /> depend upon quantifiable factors. Those who best perform the management <br /> role inherent in a position such a council member must be judged on <br /> their ability to deal with complex issues, to find and understand the <br /> facts, separate them from fiction, and consistently make those <br /> judgements that promote the best interests of the city, while ensuring <br /> that all are treated justly. I believe I possess these abilities, and <br /> it is on this basis that I ask to be considered for appointment to the <br /> council. <br /> . The judgement qualities called for from a council member are those <br /> that I have had to call upon for the entirety of my career, and in <br /> particular in my present position as Manager of Marketing Research and <br /> Product Development for Deluxe. Marketing, marketing management, and <br /> sales - the area in which I worked previously - are not exact sciences. <br /> Rather, what is called for is the ability to deal with great numbers of <br /> complex issues and consistently make the most reasonable judgement. <br /> Seldom can you prove that your solution is the only one that will work, <br /> and many times it is almost impossible to quantify your reasoning. What <br /> is needed is the ability to to understand each issue and the confidence <br /> to act upon your feelings. Success is measured based upon how often you <br /> make the right choices. <br /> I am entrusted with making the correct decisions, by Deluxe, for <br /> all of our products sold through financial institutions, and for my <br /> employees. I report directly to the Vice President of Marketing <br /> Operations, and working directly for me are the Manager of Marketing <br /> Research and the Manager of Product Development and Design. Reporting <br /> to the Manager of Marketing Research are four Directors of Marketing <br /> Research, two Research Analysts, and a Research Assistant. Reporting to <br /> the Manager of Product Development and Design are four Directors of <br /> Product Development, and our Art Director. The Art Director employs six <br /> Project, Graphic, and Prototype Designers and an assistant. Virtually <br /> all these employees are professionals. Our group handles all product <br /> research and development for Deluxe's check products. We are directly <br /> responsible for the success of the company's product marketing efforts. <br /> I think that the knowledge and background attained in the performance of <br /> . my duties at Deluxe qualifies me for the responsibilities expected from <br /> a council member. <br /> n <br />