CCP 05-14-1990 - Laserfiche WebLink

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14 . Based on information obtained from City representatives, we understand that information is desired about the foliowing topics: . The perceived need for a new City Hall . Attitudes and concerns of residents with regard to City services . Current needs of residents related to services provided by the City . Current uSe of City services and faciiities . Use of and needs for recreational services areas, such as parks . Views and opinions regarding street services Anderson-Niebuhr researchers will work closely with City of Arden Hills representatives to identify additional topics to be included in the questionnaire. B. Question Construction For the survey of residents, questions will be phrased in ways that minimize bias . and maximize vaiidity and reiiability. Careful attention wili be given to phrasing of questions to ensure they ask for precisely the desired information. Questions will be phrased using language and words easily understood so all people will interpret the questions in the same way. Questions wili be phrased so they are not "loaded"; i.e., so they do not suggest that one answer may be socialiy preferred or more "correct" than some other answers. Words that may stimulate strong emotional reaction on the part of respondents will be avoided, as will words that may offend or aiienate respondents. Anderson-Niebuhr researchers devote extensive time in their work to ensure that the questionnaires they develop obtain reiiable and valid information. In addition to the steps mentioned above, we often use other procedures to verify the reiiabiiity and vaiidity of our survey instruments, For example, we have computed a Cronbach's alpha statistic as a measure of the internal reiiabiiity (consistency) of questionnaire items for a . number of our survey instruments. The reliabiiity coefficients obtained from these