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<br /> . Graduate Assistants at the University of Minnesota, University of Minnesota
<br /> Measurement Services Center (Minneapolis), 1972.
<br /> B. Professional Articles
<br /> 'Hi-tech Techniques OK, But Don't Forget Research Basics,' Marketina News, January
<br /> 6,1984, section 2, p.12.
<br /> 'Adopting Consumer Marketing Research Techniques to the Chemical Industry,"
<br /> Chemical Marketina Research Association, September 1981,97-102.
<br /> 'A Look at Undergraduates Teaching Their Peers,' Colleae Student Journal, 11 (1),
<br /> Spring 1977, 11-15.
<br /> 'Mail Questionnaire Response Rates - Updating Outmoded Thinking,' Journal of
<br /> Marketina, 40, January 1976, pp. 71-73.
<br /> 'A Recent Study of Graduate Assistants," Research in Hiaher Education, 1, Summer
<br /> 1976,177-183.
<br /> 'Undergraduates Speak Out - Improving the Effectiveness of Graduate Assistants,"
<br /> Improvina Colleoe and UniversitvTeachino, 24 (3), Summer 1976.
<br /> "Externship Program in Large Animal Clinical Education at Minnesota," Journal of
<br /> . American Veterinarv Medical Association, 166 (6), March 15,1975,610-613.
<br /> "The Effects on Response Rates of Formal and Informal Questionnaire Follow-up
<br /> Techniques," Journal of Applied Psvcholoav, 60 (2), April 1975, 255.257.
<br /> C. Special Presentations
<br /> "Ensuring Success As a 'Member Centered' Association: How to Use Market Research
<br /> to Make Smarter Decisions,' American Society of Association Executives, November,
<br /> 1987.
<br /> 'Effectiveness of Express Mail As a Response Stimulator In Mail Surveys of Difficult
<br /> Populations,' The Special Interest Group on Survey Research, American Educational
<br /> Research Association, April, 1987.
<br /> 'Questionnaire Design and Use Revisited: Recent Developments and issues in Survey
<br /> Research,' .Invited Keynote Speaker for the Special Interest Group on Survey Research,
<br /> American Educational Research Association, April, 1986.
<br /> "Phone Interviews: Cost Effective Method for Accurate Travel Surveys,' Session 196,
<br /> Innovations in Travel Survey Methods, Transportation Research Board, 1986,
<br /> .
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