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<br />grown, have needs for facilities, such as a City Hall, increased? <br /> <br />. 4. CHANGING CITY DEMOGRAPHICS. Does the current population <br />profile suggest policy strategies for city government? Among <br />newer residents, what characteristics of the city attracted them <br />to settle? Does the composition of the households in the city <br />suggest the need for specific types of programs? <br /> <br />The survey questionnaire would contain a series of items aimed at <br />exploring each of these topics, as well as any other concerns of <br />the Council and staff. In addition to providing an excellent <br />gauge of residential attitudes at the present time, the responses <br />of queries repeated-from previous year studies provide a time <br />trend on specific topics, such as city services, residential <br />mobility, and economic development. <br /> <br />One of the unique strengths of our company is the ability to <br />realistically and accurately project current attitudes and <br />opinions into the future. Because of the many different types of <br />cities we have worked with, and several Metropolitan Area-wide <br />studies we have completed recently, we are able to derive <br />implications about the future of a community. As you may know, <br />communities follow a pronounced "life cycle" -- DRL has worked <br />with municipalities at all stages of this cycle. Consequently, <br />we are able to anticipate probable change, and its effect on <br />residential needs and perceptions, based upon the present. <br /> <br />. During the past three years, DRL has completed thirty-three <br />studies of suburban communities in the Metropolitan Twin Cities <br />Area. Through a judicious use of a number of standard questions, <br />we are able to compare one community with all other surveyed <br />areas. We are also able to provide norms among "peer <br />communities" -- for example, high growth areas, "bedroom <br />communities," free-standing area, and mature cities. As part of <br />our analysis, we are able to draw conclusions from our unique <br />data base of survey results. <br /> <br /> <br />DESIGN AND SCHEDULE OF THE RESEARCH: <br /> <br />Decision Resources, Ltd., proposes to conduct a telephone survey <br />of 400 randomly selected households in the City of Arden Hills. <br />A sample of 400 households would provide results projectable to <br />the entire city within! 5.0 percent in 95 out of 100 cases. The <br />sample is also of sufficient size to permit the city to be <br />divided into a maximum of four zones for more detailed analysis. <br /> <br />To insure the integrity of the sample, DRL places the most <br />exacting sampling standards in the industry on our procedures. <br />Before an alternate household is substituted for a designated <br />target, five tries are made to contact the initial household. <br />The calls take place during various times on weekday evenings and <br />. during the weekend. Our phoners are also instructed to seek <br />convenient appointments with interviewees, cutting our in-process <br />refusal rate to less than four percent on average. An unbiased <br />