CCP 05-14-1990 - Laserfiche WebLink

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explain and discuss the results of the study. The final discussion and strategy session can be arranged at a time . convenient for the City Council members and/or staff after delivery of the report. DRL personnel are also willing to attend a reasonable number of additional meetings for dissemination of the data to the public, city commissions, or other organizations during their final visit to the community. on-going telephone consultation about any part of the study, analysis, or implications is also included for the duration of the usefulness of the data, usually two-to-three years. _ PROJECT COSTS: The cost of a sixty question unit study -- usually about ninety question items long -- based upon 400 randomly selected residents would be $5,800.00. Each additional question unit beyond the initial sixty would be $90.00. Recent local city studies have cost between $5,800 and $12,500, depending on the goals of the project and the breadth of the research. During the past few months, there has been a tendency on the part of cities to combine a number of areas of inquiry into one survey, requiring more than the sixty question units. Included in this cost is the construction of the questionnaire . instrument, all survey methodology, two bound copies of the written analysis, one volume of crosstabs and related statistical tests, an executive summary of the highlights of the study, and a reasonable number of presentations and work sessions. The cost of any study is driven by the number of question units contained on the survey instrument. DRL counts each question as one or less "units." For example, a series of ten queries soliciting respondents to evaluate. various city services would not count as "ten" units. More likely, it would be counted as two or three, depending upon the response required of the interviewee. Similarly, open-ended questions, or unaided response questions requiring top-of-the-mind reactions, also count as one unit. Hence, the final number of questions is usually considerably greater than the number of question units. As company policy, DRL requires one-half of the cost prior to the commencement of field work; the remainder is due upon delivery of the final written report. Unless otherwise arranged, DRL invoices clients at the time of the approval of the survey instrument and prior to any fieldwork. I hope this proposal sufficiently covers all the information you require. For your possible interest, I have enclosed some . information about Decisions Resources, Ltd., and several recent newspaper accounts of our activities. If you have any further questions, please feel free to contact either Diane Traxler or . \