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<br /> 5 <br /> .- j <br /> . to define the research direction, and our clients are kept up-to-date throughout the <br /> project to ensure that the collected data will be maximally useful when the project is <br /> completed. Depending on the particular project and client needs, we often provide <br /> consultation concerning applications of the research findings. <br /> lit Our Experience in Market Research <br /> Market research studies, such as the one desired by the City of Arden Hills, <br /> require several kinds of expertise: (1) experience conducting surveys of residents so <br /> that accurate and usefui data are obtained, (2) demonstrated ability to design and <br /> implement sampling strategies so that data are generalizable to the desired population, <br /> (3) skill in constructing survey instruments which are valid and reliable and will elicit the <br /> needed information from the defined population, (4) expertise in obtaining high <br /> . response rates from persons selected for the survey using high quality telephone or mail <br /> survey methods, and (5) experience conducting studies for cities and other government <br /> agencies. Our extensive experience in each of these areas means that we have a solid <br /> understanding of the dynamics involved in obtaining accurate, reliable, and actionable <br /> data from Arden Hills residents for the City of Arden Hills. Examples of relevant market <br /> research studies we have conducted are listed below. <br /> A. Experience in Residential Studies <br /> Anderson-Niebuhr has been conducting surveys of residents for 15 years and we <br /> routinely conduct surveys of residents for a wide variety of organizations. We are <br /> currently conducting a number of surveys of residents who have been patients in <br /> hospitals located throughout the United States. Other examples of our experience in <br /> residential surveys include: <br /> . <br />