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<br />" <br />. EFFECTIVENESS: <br /> 1. . Achieving 80/20 rule - Be 80% effective by <br /> achieving 20% of goals. Conc~ntrate on most <br /> important items first. <br /> . Choosing the right goals from a set of alternatives <br /> and reaching them. <br /> . More an art than a science. <br /> 2. . Focus on results - results are from doing less <br />. better - invest your work to get out what you <br /> want. <br /> . Communication - grow antennae, not horns. <br /> 3. . Distinguish between urgent problems and <br /> important problems. Urgent things seldom are <br /> important and important things are seldom <br /> urgent. <br />. 4. . Invest the work to set goals and accept the <br /> responsibility for them. <br /> . Solve problems in a simple, rational way. <br />