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<br /> ~. <br /> 1 994 - 1996 MARKETING AND . <br /> COMMUNICATIONS <br /> ... ...-.....-........ .....................-....................................... <br /> PURPOSE STRATEGIES <br /> - Enhance the image of the Metro =: Enlist top corporate and political <br /> - <br /> East area as a place to locate and leaders to become more highly <br /> grow successful business Ventures. visible in their support of and par- <br /> - Improve communication with and ticipalion in MEDP and its pro- .. ..m.. <br /> - <br /> among members and stakeholders grams. <br /> related to available program. ser. =: Develop and distri bute regular <br /> vices and important development MEDP newslener to communicate <br /> Issues, activi{ies and successes to mem- <br /> - Obtain MEDP recognition as an bers and stakeholders. <br /> - <br /> important player in resolving busi- =: Conduct periodic informational <br /> ness development issues. meetings with key members and <br /> stakeholders. ....... ............ ............. <br /> OBJECTIVES =: Develop comprehensive, consis- m........... <br /> - To communicate the advantages of tent advertising campaign to pro- 'nO It <br /> - mote strengths of Metro East as a <br /> a Metro East location to current business location, <br /> and prospective businesses, ...... <br /> =: To increase the memberlstakehold- CLIENT BENEFITS <br /> er utilization of MEDP programs, :: Increased utilization of MEDP <br /> - To create an awareness among the programs and services. <br /> - ........ . ... ........... ......... <br /> Twin Cities community of the pos- = Enhanced knowledge of Metro <br /> ilive attributes of the Metro East East area as a business location, <br /> area. Increased ability to meet develop. <br /> - <br /> ment related needs through access <br /> TARGET to MEDP. <br /> - Business considering <br /> - <br /> re location s/ex pans ions, MEASUREMENT <br /> - Business development community, - Track inquiries generated from ad <br /> - <br /> - E'nhanced image of Metro East placement. <br /> - <br /> area from business development :: 80 article placemems by 1996, <br /> standpoim. <br /> - <br /> 9 <br /> METRO EAST DEVELOPMENT PARTNERSHIP THREE.YEAR STRATEGIC PLAN <br />