08-05-2024 JDA Agenda Packet - Laserfiche WebLink

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Joint Development Authority TCAAP Redevelopment Project Joint Development Authority TCAAP Redevelopment Project AGENDA ITEM 8a MEMORANDUM DATE: August 5, 2024 TO: Joint Development Authority Board of Commissioners FROM: Allison Winters and Sara Swenson, Goff Public SUBJECT: Update on Communications In May, Goff Public worked with Ramsey County to prepare a reactive media statement on the conclusion of the 2024 legislative session and lack of infrastructure bonding bill. Given other developments in the final days of session, Rice Creek Commons was not widely mentioned in related media coverage. Finance & Commerce published an article on June 20 with updates on the infrastructure RFP process, energy and sustainability conversations, and Outlot A: Ramsey County plans for Rice Creek Commons infrastructure work. Goff Public worked with Ramsey County to prepare a statement on the infrastructure RFP timeline, which was attributed to Larina Vosika DeWalt of Ramsey County. Goff Public also worked with Ramsey County to prepare and distribute a summer Rice Creek Commons newsletter. The newsletter was sent to 4,639 subscribers on Monday, July 15. Topics included green energy goals, Outlot A, Kimley-Horn’s selection as lead infrastructure engineering partner, main parcel development, and the Alternative Urban Areawide Review (AUAR) update process. Based on click data, the most popular topic was Outlot A followed by the green energy goals and Ramsey County’s Climate Equity Action Plan. The newsletter had a 4% click rate (about twice the industry average) and a 34% open rate (in line with the industry average). Since the last communications update, there was one inquiry through the Rice Creek Commons microsite contact portal, which County staff responded to. Attachment: None Action Requested: None