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The Halo Effect <br />What happens when more visitors come to town? <br />• Attracts new residents to the community <br />Increases the labor availability and workforce <br />• Brings new businesses to the community <br />s Stimulates private sector investment <br />• Enhances the perception of the community <br />IL I OPEN <br />rM <br />Tourism functions as the front door for economic development because if <br />the community is successful in attracting visitors to the city, those people <br />could view the community more favorably as a place to live, raise a family e0ow, <br />work in -person or remote) start a business, attend college, purchase a <br />p Y� g , Twtw cr-riEs <br />vacation home, and retire. GATEWAY <br />