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OUR STRATEGIC PLAN <br />Strategic Goals/Objectives: <br />• Increase visitors to TCG <br />• a) Utilize data to target marketing initiatives <br />• b) Increase reach to new audiences (EMT Co- <br />op) <br />• c) Cvent (#leads) <br />we d) Participate in X new meetings/conv & trade <br />shows <br />• e) Earned media goal <br />• Welcome all <br />• a) Diverse representation in marketing <br />campaigns/website <br />• b) Website re -design ADA accessible <br />• c) Develop grant opportunities for under- <br />represented communities <br />• Organizational stability and growth <br />• a) Establish reserve/balance policy <br />• b) Budget and funding <br />• c) Sales position <br />• d) Additional community(s) <br />• Increase partnerships/collaborations <br />• a) Expand co-op programs for partners <br />• b) Explore social media co-op opport files: <br />• c) Collaborate with community orgaF.-io ft� <br />city leadership to create and/or pro <br />events <br />TWIN CITIES <br />GATEWAY <br />